MKT-101 TEST CRAM | LATEST MKT-101 EXAM QUESTION

MKT-101 Test Cram | Latest MKT-101 Exam Question

MKT-101 Test Cram | Latest MKT-101 Exam Question

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Tags: MKT-101 Test Cram, Latest MKT-101 Exam Question, Valid MKT-101 Exam Papers, MKT-101 Exam Bible, Authorized MKT-101 Test Dumps

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Salesforce MKT-101 Exam also covers the use of various Marketing Cloud tools such as Email Studio, Mobile Studio, Social Studio, and Advertising Studio. These tools allow you to create and execute targeted email campaigns, mobile push notifications, social media posts, and targeted advertising campaigns. You will be tested on your ability to use these tools to create campaigns that are relevant, timely, and engaging.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q56-Q61):

NEW QUESTION # 56
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two

  • A. Turn off Individual Level Tracking
  • B. Filter data
  • C. Turn off link details tracking
  • D. Upgrade the MC account to ConnectedApp

Answer: A,D


NEW QUESTION # 57
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

  • A. Automation Studio
  • B. Suppression list
  • C. Triggered Send
  • D. Data Filter
  • E. Template-based emails

Answer: A,D,E


NEW QUESTION # 58
An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

  • A. Use the Import Wizard to add new records into the data extension.
  • B. Use the Import Wizard to overwrite the records in the data extension.
  • C. Use the Import Activity to add new records into the data extension.
  • D. Use the Import Activity to overwrite the records in the data extension.

Answer: D


NEW QUESTION # 59
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

  • A. Scoring Split
  • B. Engagement Split
  • C. Frequency Split

Answer: A


NEW QUESTION # 60
A marketing manager is looking at the Tracking Overview Tab from a send to an audience of 1000, where the Total Opens are 1000, but the Unique opens are 100. They are excited about having a 100% open rate.
What should they know about Total Opens?

  • A. Total opens indicates how many subscribers opened the email.
  • B. Total opens may not include email clients that render email with images off.
  • C. Total opens w a great indicator of campaign success.
  • D. Total opens includes every time the email was displayed with images.

Answer: D


NEW QUESTION # 61
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